A story of vision, dedication, and the relentless pursuit of excellence in everything we build.
Years Experience
Kanara Global Virtue is the parent company behind brands that have reached millions of Indonesian families. Founded in 2021 by Nyoman Anjani and Ramadhan Satrio Nugroho, we started with a single brand — Gently Baby — built on the belief that gentle, safe, high-quality baby skincare products must be honest & affordable.
Today, Kanara operates as a house of brands spanning baby care, skin care, personal care, and nutrition categories. Backed by world-class investors including Accel, Ares Management (previously Northstar), and Init6, we are scaling through innovation, with the conviction that every Indonesian family deserves better products within reach.
Become a leading consumer goods company that accompanies people in becoming their best selves to build happy lives and healthy families with our innovative products
We create and deliver meaningful innovations that empower individuals and families to live healthier, happier, and more purposeful lives.
“I started Kanara with a simple belief: everyday products should solve real consumer pain points. What began as one solution has grown into a portfolio of brands, Gently Baby, Gently, Joymeal, Beyondvit, Everdream, and more, each designed to meet meaningful, everyday needs.
At Kanara, we listen deeply to our consumers, innovate with purpose, and hold ourselves to the highest standards of quality and safety. Our mission is to create trusted brands that people can rely on every day, empowering a more purposeful life through innovation.”
“Kanara began with a simple belief. We wanted products we could trust. When we couldn’t find them, we built them.
That idea has grown into a house of brands, each one built to make everyday life better for Indonesian families.
Our ambition goes beyond products. We’re here to set the standard for quality and trust in Indonesia, one brand at a time.”
We build brands that matter. From baby care to everyday essentials, every product we create starts with one question: does this genuinely make life better? That’s the standard we hold ourselves to, and the reason we keep building.
We never settle, always pushing boundaries to create better solutions for our customers.
We push through the hard stuff, staying resilient and relentless until we deliver.
We do what's right, leading with kindness, acting with integrity, even when it's not easy.
We deliver on our promises, consistently, accountably, no excuses.
It started with one question a pregnant mother couldn’t answer:
Why is it so hard to find baby products that are safe, high-quality, and affordable in Indonesia?
During her first pregnancy, Anjani went looking for baby care products she could trust, and kept coming up short. That frustration became a conviction. Together with Ramadhan Satrio Nugroho, she founded Gently: high-quality baby care for Indonesian parents, at a price they can afford.
Gently launched and gained traction. Revenue grew month-over-month as word of mouth spread. By year-end, Init6 came on board as our first institutional backer.
Gently became Gently Baby. We expanded our product range, grew the team, and built the operational systems for what came next.
Raised our $2M seed round led by Accel and Northstar. Launched Gently Mamacare and Joymeal. The house of brands was taking shape.
Partnered with the School of Pharmacy at Institut Teknologi Bandung to develop Cera Care Biome technology for Gently Baby.
We unified our portfolio under a new identity — Kanara — a house of brands built for the next chapter of growth. Ready to expand beyond the mothers and baby category.
Our vision is supported by world-class investors.
