Diverse portfolios catering to specific needs with quality and care.
Indonesia’s #1 Calming Baby Cream. Built on gentle formulas, natural ingredients, and IDAI-aligned safety standards, hypoallergenic, dermatologically tested, and free from parabens and irritants.
From newborn skincare to sunscreen, cologne, and beyond. Trusted by thousands of Indonesian families, available nationwide.
Recognized as a top consumer choice, based on strong digital performance, customer reviews, and brand preference across Indonesia.
Awarded for its flagship product, recognized as a market-leading baby cream with high customer satisfaction and repeat purchase rate.
Recognized for continuous product innovation in developing safe and effective solutions for children’s daily care.
GENTLY is a body-care range crafted for all women, especially those with sensitive skin, built around the belief of “Gentle Science, Effective Care.” Every product is mild and comforting enough for sensitive skin, formulated by dermatologists with active ingredients that are dermatologically and hypoallergenic tested, and designed to deliver clear, effective benefits for everyday body-care needs.
Feminine, modern, and science-driven, GENTLY stays true to its signature softness in every formula.
Recognized as a preferred solution among mothers, reflecting strong consumer trust and product effectiveness.
Beyondvit is a life-stage-led vitamin brand built on a simple belief: vitamins should be accessible for everyone. Designed for daily life and formulated based on life stages, Beyondvit delivers targeted, science-backed nutrition through clear, easy to understand communication. Modern with purpose, and trustworthy at every step, it’s made for people who want to live beyond average and take care of their health every day.
