Our Brands

Diverse portfolios catering to specific needs with quality and care.

Healthy Baby Care

GENTLY Baby

Indonesia’s #1 Calming Baby Cream. Built on gentle formulas, natural ingredients, and IDAI-aligned safety standards, hypoallergenic, dermatologically tested, and free from parabens and irritants.

From newborn skincare to sunscreen, cologne, and beyond. Trusted by thousands of Indonesian families, available nationwide.

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Recognized as a top consumer choice, based on strong digital performance, customer reviews, and brand preference across Indonesia.

Awarded for its flagship product, recognized as a market-leading baby cream with high customer satisfaction and repeat purchase rate.

Recognized for continuous product innovation in developing safe and effective solutions for children’s daily care.

Healthy Mama Care

GENTLY Mamacare

Skincare formulated exclusively for mothers, from pre-pregnancy through post-nursing. The Magnolia Maternity Series is built around natural Magnolia Sieboldii extract, proven safe for pregnant and breastfeeding moms, backed by OB-GYN expertise.

Clean formulas. Clinically safe. Designed for the full maternity journey, from bump to beyond.

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Recognized as a preferred solution among mothers, reflecting strong consumer trust and product effectiveness.

Healthy Baby Food

Joymeal

Nutritious, natural food for babies and children, made to actually taste good. No MSG, no preservatives, no artificial coloring. Just real ingredients, real nutrition, halal, and BPOM-registered.

From Abonori to Oat Cereal, Misoa, and Puffs, JoyMeal was built so Indonesian parents never have to choose between convenient and healthy.

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Awarded for innovation in delivering convenient and nutritious food products for modern families.