Most baby skincare brands tell you their products are safe. Gently Baby decided to prove it.
In November 2025, Gently Baby officially introduced two specialist doctors as its Medical Experts: dr. Ian Suteja, Sp.A (Pediatric Specialist) and dr. Sanitca Indah, Sp.DV (Dermatology Specialist). Both will play an active role, not just as brand endorsers, but in strengthening parent education on baby skin health and accompanying Gently Baby through its research process to ensure every product is safe and effective.
For CEO Nyoman Anjani, this collaboration was built on shared values. Gently Baby is committed to products that are hypoallergenic, dermatologically tested, and free from harmful ingredients. The Medical Experts serve as a bridge between science and parents.
The doctors also took center stage at a talkshow titled Kulit Sehat, Tumbuh Kembang Optimal, attended by more than 200 mothers across Jabodetabek.
What they shared was direct and grounded. Dr. Sanitca emphasized that baby products should meet three criteria: hypoallergenic tested, dermatologically tested, and free from harmful irritants. Dr. Ian took it a step further, connecting skin health to something parents don’t always think about. “Baby skin is not yet fully developed, making it prone to dryness and irritation. If a baby is uncomfortable, sleep is disrupted. And growth hormones are produced maximally during deep sleep. So healthy skin is directly linked to optimal growth and development.”
That’s the point.
Gently Baby isn’t just building products. It’s building a standard — one backed by the people who know baby skin best.
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