Tangerang, 2026 – Originating from a single flagship brand, GENTLY Baby, a children’s skincare brand known for its gentle, safe, and high-quality formulations, GENTLY Indonesia has expanded its business portfolio by launching two additional brands: GENTLY Mamacare and JoyMeal.
This strategic expansion reflects the company’s continued business growth and its response to the increasingly diverse needs of Indonesian families. In 2024, both brands were officially introduced to the market. JoyMeal was launched as a nutritious complementary food brand for children, debuting with its first product, AboNori, a combination of abon and nori. Meanwhile, GENTLY Mamacare was established to address maternal care needs, particularly for pregnant and breastfeeding mothers, with Stretch Marks Cream as its flagship product.
To integrate these brands (GENTLY Baby, GENTLY Mamacare, dan JoyMeal) under a unified vision and strengthen its corporate identity, GENTLY Indonesia has officially rebranded as Kanara Group. This rebranding marks a significant milestone, positioning Kanara Group as a growing consumer goods company that is no longer limited to a single category, but one that continues to evolve in tandem with the changing needs of Indonesian families.
Guided by its vision, Building Purposeful Life Through Innovation, Kanara Group remains committed to continuous innovation in support of a healthy lifestyle for families. What began as a single brand has now grown into a local consumer goods group with a long-term ambition to develop high-quality brands that earn the trust of consumers both in Indonesia and internationally.
According to Nyoman Anjani, CEO of Kanara Group, the rebranding represents the outcome of strong collaboration across internal teams and external partners.
“Through innovation, hard work, and a spirit of togetherness, Kanara Group aims to build a purpose-driven company that delivers sustainable value and creates a positive impact for society,” said Nyoman Anjani. (f/y)
