Every product GENTLY makes starts with a question: what do parents actually need?
Not what looks good on a shelf. Not what checks a certification box. What solves a real problem for real families, every single day.
That question is why the nomination at The Asian Parent Awards 2026 means something to us. It’s not a brand milestone. It’s a signal that the answer is getting closer to right.
What the Nomination Is For
Three GENTLY products made the shortlist across three categories:
Intensive Stretch Marks Cream (Magnolia Series) — nominated as a favorite pregnancy and body care product for moms navigating one of the most physically demanding seasons of their life.
Hydra Soft Body Lotion — formulated with 5x Ceramides, Spanish Hops Extract, and 13x Korean Hyaluronic Acid, nominated as a favorite baby moisturizer for daily use.
Skin Rash Cream — a diaper rash treatment built with 15% Vegan Zinc Oxide, Probiotics, and Shea Butter, nominated as a favorite for baby skin recovery.
Three nominations. Three products designed around parent and baby skin, not trends.
Why The Asian Parent Awards Matter
The Asian Parent is one of Southeast Asia’s largest parenting platforms, reaching millions of families across the region. Their annual awards are community-driven, which means the result reflects what actual users think, not a panel of industry judges.
For a young brand like GENTLY, that distinction matters. We’re not trying to win a press release. We’re trying to earn the trust of parents who read every ingredient label and think carefully about what they put on their baby’s skin.
How to Vote
Voting is open now through July 14, 2026 at 15.00 WIB.
Here’s how to participate:
- Follow @gently_indonesia and @gentlycare.id on Instagram and TikTok
- Like, repost, and save the nomination post
- Comment and tag 3 friends to join
- Cast your vote at bit.ly/votegently
- Submit your details at bit.ly/SubmitVoteGENTYLY to complete your entry
10 voters will win Rp200,000 in cash. Plus, a total cash prize pool of Rp2,000,000 across 10 lucky winners.
The Bigger Picture
Awards are a moment in time. What we’re actually building is longer than that.
GENTLY started with the belief that parents deserve products that are both gentle enough for sensitive skin and effective enough to actually work. The nominations are proof that we’re moving in the right direction. But the vote is proof of something more important: that parents see it too.
If you’ve tried any of these products and believe in what GENTLY is doing, vote. Not for the prize. For the validation that careful formulation, honest labeling, and genuine care for baby skin is what the market deserves more of.
We’ll keep building. Your vote helps us do it louder.
Voting closes July 14, 2026 at 15.00 WIB. Full mechanics available at the link in our bio.
