GENTLY Baby Calamild Relief & Soothing Gel: Because Heat Rash Shouldn’t Ruin a Good Day
Heat rash is one of those things every parent deals with, but nobody talks about enough. In a tropical climate like Indonesia, prickly heat and skin irritation are a regular part of babyhood. Most products on the market are either too harsh or too basic to actually work. GENTLY Baby built Calamild to close that […]
GENTLY Is Nominated at The Asian Parent Awards 2026 – And You Can Help Us Win
Every product GENTLY makes starts with a question: what do parents actually need? Not what looks good on a shelf. Not what checks a certification box. What solves a real problem for real families, every single day. That question is why the nomination at The Asian Parent Awards 2026 means something to us. It’s not […]
GENTLY Baby Skin Protector Lotion Plus: One Product, Two Jobs
Mosquito bites are small. The anxiety they cause for parents is not. Every outdoor moment comes with a quiet calculation: is my baby protected right now? Most parents reach for a repellent, then realize they also need lotion, then wonder if layering two products on delicate skin is actually fine. GENTLY Baby Skin Protector Lotion […]
Kanara Group Officially Launched as a Multi-Brand Umbrella for Indonesian Families
Tangerang, 2026 – Originating from a single flagship brand, GENTLY Baby, a children’s skincare brand known for its gentle, safe, and high-quality formulations, GENTLY Indonesia has expanded its business portfolio by launching two additional brands: GENTLY Mamacare and JoyMeal. This strategic expansion reflects the company’s continued business growth and its response to the increasingly diverse […]
Kanara Global Donates Rp 134 Million for Sumatera Disaster Victims
When floods hit, the most vulnerable are always the first to suffer. Women. Children. Families who had nothing to spare. That’s who Kanara Group showed up for. In December 2025, Kanara Group donated Rp 134 million for victims of the Sumatera floods, with focus on women and children as the most affected groups. The relief […]
KANARA Berbagi: Bersama Tumbuhkan Cita-Cita
We don’t just build products for children. We show up for them. On October 27, 2025, Gently Baby partnered with Salam Setara for KANARA Berbagi – a CSR program centered on one belief: that every child, regardless of where they start, deserves a chance to dream and be heard. The theme was Bersama Tumbuhkan Cita-Cita. […]
Gently Baby and ITB Introduce CERA-CARE BIOME TECHNOLOGY™: Indonesia’s Baby Skincare Breakthrough
Most baby skincare products pick one active ingredient and run with it. Ceramide for the barrier. Oat for inflammation. Microbiome support for the skin ecosystem. Each one validated. Each one sold separately. Gently Baby asked a different question: what happens when you combine all three? The Science Behind Cera Care Biome Technology The idea started […]
For Gently’s Third Birthday, Gently Donated 3,000 Products
Most brands celebrate milestones with a sale. Gently did something different. To mark three years in Indonesia, Gently donated 3,000 baby care products to families in need through Badan Amil Zakat Nasional (Baznas). The handover took place on March 15, 2025, a deliberate choice to tie the brand’s anniversary to something that actually matters. Baznas […]
Gently Donates Rp100 Million for Palestine Humanitarian Aid Through BAZNAS RI
When Gently launched its November–December sales campaign, the goal was never just revenue. It was this: turn every bottle of baby shampoo, every bar of soap, every jar of baby cream sold into something that matters beyond the shelf. On December 21, 2023, CEO Nyoman Anjani handed over Rp100 million in humanitarian donations to M. […]
Gently Just Raised from Northstar and Accel
The Indonesian mom and baby care space does not get this kind of attention often. Gently, a brand founded in 2021 by Ramadhan Satrio and Nyoman Anjani, closed a seed round of up to $3 million co-led by Northstar and Accel, two of the most active venture capital firms in Southeast Asia. The funding is […]